The importance of the interview is stressed extensively to job seekers. But this meeting is every bit as important to you and your company. To make the most of this critical phase in the hiring process, follow these steps:

Narrow the field by phone. Following up on promising resumes with a 10-15 minute telephone interview can help ensure you invite only the best candidates for in-person interviews.

Prepare in advance. Rank the key factors required for the job in order of importance. Also, prepare a list of specific questions that will allow you to explore the applicant's problem-solving abilities, interpersonal skills and business acumen.

Make every question count. Tie questions to the criteria defined in the job description. The general rule: If the question has no strategic significance, think twice before asking it.

Pay attention. You need to listen attentively to pick up on bits of information you might otherwise overlook. Fight the urge to formulate your next question while the candidate is still responding to the last one.

Rephrase questions to get complete answers. If an applicant's response to a question is vague or insufficient, don't be afraid to ask it in a different way. For example, rephrase "Why did you leave your previous position?" to "What types of opportunities are you looking for that your last job did not provide?"

Make a pitch for your firm. Job seekers today want to know what your organization has to offer, so it's critical to give a positive first impression. When meeting with candidates, highlight the appealing programs your firm offers.

Write it down. Take notes during the interview. Don't try to transcribe everything the candidate says word for word; jotting down the highlights should be sufficient.

Don't rush to judgment. Try to avoid forming an opinion too quickly about a candidate. Wait until after the interview to evaluate responses and make interpretations.

End on a positive note. Once you feel you have enough information, end the interview politely. Thank the applicant for his or her time and interest, and briefly mention subsequent steps.